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This story is from November 27, 2005
Wine-tasting with a difference
If you associate wine-tasting with Page 3 people, this event would have taken you by surprise.
If you associate wine-tasting with Page 3 people, smatterings of French and a menu of European dishes with unpronounceable names, this one would have taken you by surprise.
The guest list itself was a novelty ��� 60 middle-management-level professionals from the telecom, finance, infotech and BPO sectors in Pune. No flashbulb chasing celebs or socialites allowed!
The menu for the evening paired the wines with desi food, including murg malai kebab, machli hariyali tikka and hara-bhara kebab.
"This event was meant for a new brood of wine drinkers," said Bharat Deshmukh, regional manager for marketing and sales, Grover Vineyards...
..
"A number of professionals in the 30-40-year age group want to know more about wines," he added. Winemaker Abhay Kewadkar gave invitees tips on wine temperatures, storage and pairing food with different types of wines as the evening segued into night.
"I enjoy the taste of wine," said finance professional Farhad Aibara, one of the participants. "And this event has given me a lot of information about wines which I didn't know," he added.
Aibara thinks it is high time the wine culture in the country underwent a change. "Wine's just a drink, the snobbishness associated with wine-drinking should be done away with," he said.
Amar Sharma agreed with his colleague. "Wine is not meant for an exclusive class of people," he said. "Anyone who enjoys the taste and gets to know wines can be a part of the wine culture."
Deshmukh says that the rising sales of New World wines from California, Australia and Chile reflect a democratization of the world's wine culture...
..
"The Old World ones, like French wines, dictated rules about pairing wine with particular food, which intimidated many people," he said. The New World wine makers follow the motto of not complicating the wine drinker's life.
"They say: drink it with the kind of food you like as long as it's not totally incompatible with the wine," Deshmukh added with a smile. Looks like the new mantra for wine lovers is class no bar, cuisine no bar, just enjoy your wine!
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